Terms of Service

Loop ("Loop", "we", "us", "our") is operated by an individual proprietor based in India. By accessing or using the Loop website or web application (together, the "Service"), you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service. If you use Loop on behalf of a business, you represent that you are authorised to bind that business, and "you" includes it.

Loop lets you create automations for your own Instagram professional account: when someone comments a keyword you chose on your post or reel, Loop sends them the direct message you wrote, on your behalf, and may post a public reply under their comment. Loop is an independent product and is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. or Instagram.

• You must be at least 18 years old.
• You need an Instagram professional (Business or Creator) account, and you must own or be authorised to operate it.
• You are responsible for all activity that occurs through your Loop account and for keeping access to it secure. Notify us immediately of any unauthorised use.
• The information you provide must be accurate; we may suspend accounts created with false information or on someone else's behalf without authority.

The Service works through Meta's official Instagram API. By connecting your account you authorise Loop to access and use your Instagram data as described in the Privacy Policy, and you can revoke that access at any time from Instagram's settings or by deleting your Loop account. You acknowledge that:

• Loop depends on Meta's APIs, policies, and rate limits, which Meta may change, restrict, or withdraw at any time without notice to us;
• features may stop working partly or entirely as a result, and we are not responsible for actions Meta or Instagram take regarding your account;
• your use of Instagram remains governed by Meta's own terms, including the Meta Platform Terms and Instagram's Terms of Use and Community Guidelines.

• Loop costs a flat ₹200 per month, billed in advance. Prices are in Indian Rupees and include applicable taxes unless stated otherwise.
• Payments are processed by third-party payment providers; we do not store your card or banking details.
• Your subscription renews automatically each month until cancelled. You can cancel at any time from the dashboard; the Service stays active until the end of the period you have paid for, and you will not be charged again.
• Refunds are handled as described in our Refund Policy.
• We may change prices with at least 30 days' notice; changes apply from your next billing cycle.

You agree that you will not:

• use Loop to message people who have not taken an action toward you (such as commenting on your post) — unsolicited or bulk messaging is prohibited;
• send content that is unlawful, deceptive, harassing, hateful, infringing, sexually exploitative, or otherwise harmful, or that violates Meta's policies;
• use the Service for spam, phishing, scams, misleading commercial practices, or to collect personal data beyond what the Service is designed for;
• probe, scan, overload, disrupt, or attempt to gain unauthorised access to the Service, or interfere with other users' use of it;
• copy, resell, sublicense, reverse engineer, or build a competing service from the Service, except as permitted by law;
• use the Service in violation of any applicable law or regulation.

We may suspend or terminate accounts that violate this section, with or without notice, and may remove automations that breach it.

You own the content of your automations — the keywords, reply messages, and links you configure — and the messages Loop sends on your behalf are your messages: you are solely responsible for them and for having the rights to send them. You grant us only the limited, non-exclusive licence to store and process that content as needed to operate the Service. Your audience's data remains subject to our Privacy Policy; we do not sell it.

The Service — its software, design, branding, and content other than yours — is owned by us and protected by law. These Terms grant you a limited, non-exclusive, non-transferable, revocable right to use the Service for your own business while your subscription is active. If you send us feedback or suggestions, you grant us a perpetual, royalty-free licence to use them without obligation to you.

The Service is provided "as is" and "as available", without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure, that every comment will be detected, that every message will be delivered, or that the Service will produce any particular outcome for your account, audience, or business. Nothing in these Terms limits rights you have under applicable consumer protection law that cannot be limited by contract.

To the maximum extent permitted by law: (a) we are not liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenues, data, or goodwill; (b) we are not liable for actions taken by Meta or Instagram with respect to your account; and (c) our total aggregate liability for all claims arising out of or relating to the Service is limited to the amounts you paid us in the three (3) months preceding the event giving rise to the claim.

You agree to indemnify and hold us harmless from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or connected with: (a) your use of the Service; (b) the content of messages sent through your automations; (c) your breach of these Terms; or (d) your violation of any law or of any third party's rights, including Meta's terms and policies.

You may stop using Loop and delete your account at any time from the dashboard; on deletion we remove your data as described in the Privacy Policy. We may suspend or terminate your access if you materially breach these Terms, if required by law or by Meta, or if we discontinue the Service (in which case we will give reasonable notice and a pro-rata refund of any unused paid period). Sections 7–11 and 14 survive termination.

We are a small product that ships often — features may be added, changed, or removed. We may also update these Terms from time to time; for material changes we will give notice (by email or in the app) at least 15 days before they take effect. Continuing to use the Service after changes take effect means you accept them; if you do not, cancel and stop using the Service.

These Terms are governed by the laws of India, and the courts of India have exclusive jurisdiction over any dispute, subject to any mandatory consumer-law rights you may have. Before going to court, write to us at harshilshukla0502@gmail.com — we resolve almost everything by email.

These Terms, the Privacy Policy, and the Refund Policy are the entire agreement between you and us about the Service. If any provision is held unenforceable, the rest remains in effect. Our not enforcing a provision is not a waiver of it. You may not assign these Terms; we may assign them in connection with a transfer of the Service. Questions? Contact harshilshukla0502@gmail.com.